TOPIC: TV
COMMERCIALS
Guidelines:
1.
You must try to persuade your classmates to buy your
product. Remember, the other groups
might be doing a competitive brand for the same item.
2.
Your TV commercials for a certain product should be at least
7 minutes long.
3.
Choose
your audience: They are the People of a certain social group, age, or income.
They are the people with certain interests or hobbies.
4.
SWOT Analysis
5.
Use some of the following advertising gimmicks
or
“tricks of the trade” (which are attempts to convince the public of the worth
of a product) in your commercial to influence the public to buy your product:
a.
Use an attention-getting technique like a song, a jingle, a
slogan, a dialogue or a scene.
b.
Show that the other brand is inferior by demonstrating that
your brand is superior.
c.
Try to connect your brand with something of value, or
something acceptable to society.
d.
Use a famous, respected or well know person (pretend) to
testify that your brand is best.
e.
Show the class that your product is the best because
ordinary and everyday people use it.
f.
Try to make
them feel that they will feel left out if they do not use your brand because
everyone else uses it.
g.
Do not mention any negative points or any bad side affects
of your product. Only present the best side of your product through your
presentation.
h.
Repetition technique
i.
“Before & after” technique
j.
Scientific Approach
Slogans
Your
body is beautiful. It’s your jeans
that are out of proportion. (Lee)
Double
delicious. Double your pleasure. (Wrigley’s)
Tastes
good like a cigarette should.
(Winston)
The L&M moment. A
time to enjoy . . . Wide open flavor. (L&M)
Come
to Marlboro country. Come to where
the flavor is. (Marlboro)
You’ve
come a long way, baby. (
A
wise man never thinks how far he’s come. He thinks how far he can still
travel. (Remy Martin XO)
The label of achievement. For the man who makes his own
rules. (Johnnie Walker)
Exclusivity Sought-after by many, acquired by only
the few. (Ballantine’s)
For
those who choose the best. (Bisquit)
For
those who sparkle naturally. (Le Domaine)
Just
one of the many subtle charms of the Hotel Pacific Meridien.
What
it’s like to be small but good.
(Hotel Rebar)
Where elegance is a tradition. (The Ritz
From
a heavyweight, comes the latest lightweight. (Sony)
The
future has finally caught up with photography. (canon)
What’s
on your arm should be as beautiful as who’s on
it. No other watch expresses time
as beautifully. (Citizen)
The bare necessities. Everyday
everywhere. (Lubriderm
lotion)
The
look is pure elegance. The handling is pure joy. (Eastman Kodak)
Moisture Wear Make-up. It gives life to the
look and feels of your skin. (Cover
Girl)
Dune – the moment, the memory, the dream. (Christian Dior)
Who
says love is blind? (Finesse)
Results. Not miracles. ( Elizabeth
Arden)
First
I changed my body, then I changed my mind. (
There’s
a change in the air. (
Trust
me, you can make it!
We
are Family! (