Objectives:

 After listening to this lecture, you will be able to:

1. Describe the three-step writing process.

2. Explain why it’s important to define your purpose carefully and then list four questions that can help you test that purpose.

3. Justify the importance of analyzing your audience profile, and then list four ways of developing a profile.

4. Outline how you can collect information informally, clarify what your audience wants to know, and test the thoroughness of your information.

5. Define media richness and then list other factors to consider when choosing the most appropriate channel and medium for your message.

6. Discuss how you can establish a good relationship with your audience.